Redirecting.work

“I had this internal calling,” she recalled. “Everyone said I should be job hunting, but something in me said—just wait. I couldn’t stop thinking about what if there was another option that I might have not thought of, would there be any new possibilities I could explore in this new chapter of my life?”

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With the encouragement of senior ex-colleagues and the luxury of time, Grace gave herself permission to reflect. She had time to reactivate her YouTube channel, talking about Digital Growth. “Creativity has been my superpower and I love solving problems and seeing things grow. So, one lightbulb moment was that I could help other brands grow, and I can build and grow something for myself.”

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“I didn’t even have a plan for the channel,” she said. “I just wanted to share what I knew about AI and digital marketing.” To her surprise, one of her early videos took off. Suddenly, she had leads, client inquiries, and a new path unfolding in real time. “I was also  grateful for referral opportunities which helped during this uncertain transition time.”

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Current Direction: Guiding Brands Through the AI-Digital Marketing Intersection

 

Today, Grace works as a digital growth consultant, offering growth strategy consulting to help businesses build stronger brand presence to stay visible and relevant in an AI-dominated world. Additionally, she helps marketing professionals upskill in using AI for their marketing tasks.  Most of her income comes from consulting, but she’s diversifying with a paid membership community and brand partnerships on her YouTube channel.

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Her transition wasn’t without challenges. “I’m terrible at sales,” she admitted with a laugh. But nearly a year into her solopreneur journey, Grace is more confident in her value—and selective with clients. “I work best with people who share my lifestyle and values. “I want no micromanagers. When that alignment is there, we build more than just visibility. We build trust.”

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Grace’s growing digital presence is matched by her intentional learning. She credits resources like The Almanack of Naval Ravikant, Two Weeks Notice by Amy Porterfield, and Solo: How to Work Alone (and Not Lose Your Mind) for helping her stay grounded and forward-thinking. She also proactively sought advice from other solo consultants, discovering that self-employment, though less “stable,” can offer more long-term security and adaptability. “One of my biggest realizations was that by creating my own opportunities I had the option to choose what I wanted to do and to NOT commit to things that don’t feel aligned.”

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As a solo entrepreneur, she values creative autonomy but acknowledges the solitude. “Sometimes I feel like I’m only talking to AI,” she joked. She’s been approached for collaborations but is cautious—“I’m a super introvert”—though she’s open to the idea of collaborating as her work evolves.

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Advice to Others Considering Entrepreneurship: Build with Purpose and Patience

• Reflect on your superpowers. Don’t abandon the things you love just because they don’t immediately generate income. They may become your greatest assets.
   

• Start with side projects. Use them to test ideas and build skills. “You don’t need to burn the boat,” she said. “Take calculated risks.”
   

• Be patient. Give your new direction time to grow. Grace promised herself one year to try this path—and succeeded financially within six months!
   

• Don’t rush the identity shift. Let go of needing a title or team to feel valid. Embrace who you’re becoming.
   

• Find your values-aligned clients. Work with people who energize you and respect your process. The right fit makes all the difference.
   

• Diversify your income. Build multiple streams—consulting, community, content. It adds resilience.
   

• Apply research habits. Test hypotheses, gather feedback, and refine. “Failure,” she said, “is just an information-rich data stream as Tom Bilyeu says.”

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• Stay adaptable, reflective, and keep learning. “The pivoting process is full of unexpected challenges, so regular reflection helps you gain clarity and to adjust course as needed.”

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Conclusion

 

Grace’s pivot wasn’t part of a grand strategy. It was a series of small bets, fueled by curiosity and supported by the community. From reactivating a YouTube channel to building a business around digital growth and AI, she followed her instincts—and proved to herself that reinvention doesn’t require perfection or permission – just a purpose aligned with who she’s becoming.