Redirecting.work

Now, she’s in the midst of her own reinvention. After a decade helping people articulate their professional worth, Joanna has stepped back to focus on herself. “What I wanted for others wasn’t enough anymore,” she reflects. She’s spending a year in introspection, a phase I call “cocooning,” to redefine what comes next. 

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Data, AI, and Human Magic 

Joanna’s love for potential extends to the use of technology, specifically how data and AI can help us see people not just as productive cogs but as dynamic individuals. “We keep calling AI magic,” she says, “but AI isn’t magic; it’s just human magic faster.” She envisions a world where data could reveal potential rather than just measuring performance. But she’s also critical: “We need to move from measuring just performance. With AI in the game, it’s a race humans will never win.” she warns, emphasizing the need to use data and new units of measure to reflect human strengths and possibilities. 

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Feminine Power and Fairy Godmothers 

Joanna is passionate about redefining feminine power. She contrasts “capability confidence”—focusing on skills—with “power confidence,” which is all about owning your worth. Society often encourages women to stay in the capability lane while men march confidently into power. Joanna flips the script, using the Cinderella story as her metaphor. 

“Cinderella didn’t need rescuing; she was already a badass,” Joanna says. The true magic wasn’t the Fairy Godmother or the dress but Cinderella’s decision to own her presence as she stepped into the ballroom. Joanna’s advice? Channel your inner Cinderella, figure out what “ball” you want and how to get there, then dance your tail off.  Remember, the goal wasn’t to marry the Prince, just to dance. It was the dancing that manifested all of the other dreams coming true.

 

What’s Next for Joanna? 

Having spent years helping others define their value, Joanna is now exploring her own. She’s not rushing her next steps, instead embracing the unknown with curiosity and courage. “Transformation is a process,” she says. “It’s about rediscovering who you’ve always been.” 

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Joanna’s Advice for Navigating Transitions 

1. Cocoon and Reflect: Give yourself permission to pause and explore. “The time spent in the cocoon is where clarity emerges,” Joanna says. Inspiration happens when you give yourself the grace to re-think.

2. Step into Power Confidence: Don’t wait for others to validate your worth. Own your power and show up fully, just like Cinderella at the ball. Remember, she stood at the top of the stairs and messaged, “Ta Da! Look at me!” rather than sneaking in the side entrance.

3. Imagine New Data to Unlock Potential: New paradigms require new units of measure. You determine what success should be, so consider how you can measure the future you want, not the one you have.

4. Find Your Inner Fairy Godmother: The best kind of power is that of the Fairy Godmother. She is so confident in her power that she waits to wield it for the moment of greatest impact and then gives it away. She’s not worrying about pay or praise because she knows the rewards will find her in ways she can’t imagine.  Positive-sum thinking in practice.

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Joanna Bloor’s story is one of optimism and transformation. Her belief in human potential—and her ability to inspire others to see it in themselves—is a reminder that life’s pivots aren’t about becoming someone new. They’re about rediscovering who you’ve been all along, because you were, and are, always magic.